Tag: sight loss

Charity issues guidance on how sports and leisure sector can support customers with sight loss during pandemic

Stuart Mitchell

The Royal National Institute of Blind People (RNIB) has partnered with British Blind Sport and Metro Blind Sport to call on sports and leisure facilities to ensure that physical changes to their premises are accessible for people with sight loss. The charity has created new best practice guidance, outlining how measures introduced to keep customers safe can be made accessible. The guidance also aims to improve understanding of the challenges being faced by blind and partially sighted customers as lockdown restrictions ease. Two thirds (66 per cent) of blind and…

Read More

UK retailers urged to make their Christmas adverts accessible for people with sight loss

Stuart Mitchell

As the UK’s biggest retailers prepare to launch their much-anticipated Christmas TV adverts, the Royal National Institute of Blind People (RNIB) is urging them not to exclude blind and partially sighted people. Almost two million people with sight loss are potentially excluded from some, or all, of these adverts because they aren’t produced with audio description (AD) which makes the content accessible. Matt Stringer, RNIB Chief Executive, said: “There is absolutely no reason why retailers can’t audio describe their adverts so that blind and partially sighted people are included at…

Read More