Tag: Ad association

The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows online formats, when combined, grew 13.2% last year with £4 in every £5 of ad budgets now spent online.  New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. April’s forecasts have seen…

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The latest quarterly data from the Advertising Association and WARC’s Expenditure Report show UK ad spend rose 9.7% to £10.6bn during the third quarter of 2024. This marks the first time ad spend has exceeded the £10bn barrier in Q3, largely attributed to improved performance for search and robust growth for other online formats. The UK advertising market is forecast to have grown by 11.2% overall in 2024, an upgrade of 0.6 percentage points (pp) from the October forecast, with full year spend expected to reach £40.7bn. Channels expecting to…

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