Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

Ad fraud prevention specialist TrafficGuard has teamed up with Juniper Research to profile the state of ad fraud in North America. As the largest digital advertising market in the world, North America is no stranger to digital ad fraud. Digital Advertising in North America North America’s average ad spend per internet user is 455% above the global average. However, with a booming digital advertising industry also comes advertising fraud. The recent profile of ad fraud in North America by TrafficGuard and Juniper Research estimates that within the next five years,…

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The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the world second only to drug trafficking. Advertisers lose a shocking $51 million a day. And yet…

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