Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

Ad fraud prevention specialist TrafficGuard has teamed up with Juniper Research to profile the state of ad fraud in North America. As the largest digital advertising market in the world, North America is no stranger to digital ad fraud. Digital Advertising in North America North America’s average ad spend per internet user is 455% above the global average. However, with a booming digital advertising industry also comes advertising fraud. The recent profile of ad fraud in North America by TrafficGuard and Juniper Research estimates that within the next five years,…

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