RUN FOR THE OCEANS TBWA\NEBOKO and adidas harness the power of running to fight marine plastic pollution.

TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. 8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from…

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‘Run For The Oceans’ Grows In 2018 – adidas X Parley Announce Expanded Global Campaign To Harness The Power Of Sport And Continue Fight Against The Threat Of Marine Plastic Pollution

adidas and Parley for the Oceans have announced the return of Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to…

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adidas Invites the World to Create in New Global Campaign

At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them. adidas has launched the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com;…

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adidas Spotlights Powerful Women with _________ AF Campaign

adidas has unveiled its new women’s running film, titled Fearless AF, that spotlights six powerful female adidas athletes and ambassadors with the confidence and creativity to change the rules of sport. The campaign – featuring supermodel and Kode With Klossy Founder, Karlie Kloss; the first woman to officially run the Boston Marathon and social advocate, Kathrine Switzer; three-time defending champion of the world’s largest marathon, Mary Keitany; ultramarathoner and Vice President of Fitness Programming at Peloton, Robin Arzon; NYC running trailblazer, track & field coach and art therapist, Jessie Zapo;…

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