Tag: adidas

To preserve our oceans: adidas to produce more shoes using recycled plastic waste in 2019

Stuart Mitchell

In 2018 adidas produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year. As outcome of a cooperation between the sporting goods manufacturer and the environmental organization and global collaboration network Parley for the Oceans, plastic waste is intercepted on beaches, such as the Maldives, before it can reach the oceans. That upcycled plastic waste is made into a yarn becoming a key component of the upper material of adidas footwear. In addition to footwear, the…

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adidas and Billie Jean King collaborate to drive change for girls in sport

Stuart Mitchell

On Women’s Equality Day, adidas – a global leader in sport performance – announced its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls2 continue to play sport after school, adidas kicks off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million3 potential female athletes quit playing in NYC alone. Currently, girls of NYC are dropping out of sport at 2.4x the rate of boys4. The drop off is significant. During…

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RUN FOR THE OCEANS TBWA\NEBOKO and adidas harness the power of running to fight marine plastic pollution.

Stuart Mitchell

TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. 8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from…

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‘Run For The Oceans’ Grows In 2018 – adidas X Parley Announce Expanded Global Campaign To Harness The Power Of Sport And Continue Fight Against The Threat Of Marine Plastic Pollution

Stuart Mitchell

adidas and Parley for the Oceans have announced the return of Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to…

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adidas Invites the World to Create in New Global Campaign

Stuart Mitchell

At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them. adidas has launched the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com;…

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