No More Red is an initiative between Arsenal and adidas that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence. The fllowing is a post from Arsenal’s website here, and is copyright to them. There were more than 10,000 knife crime offences in London between June 2020 – June 2021. Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife…
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Adidas Scales Up Collaboration To Leave A Lasting Footprint On The Sportswear Industry With Allbirds
Just eight months after the breakthrough concept was introduced, Adidas are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking their brands’ collaborative concept shoe from moonshot project to a realization of low-carbon performance footwear made at scale, demonstrating the power of collaboration to the rest of the sportswear industry and beyond. Revealed earlier this year (May, 2021), at 2.94kg CO2e per pair, FUTURECRAFT.FOOTPRINT represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with as low of a carbon footprint as possible. Now, with an initial limited drop this…
Read MoreUltraBOOST DNA LOOP Launches To Public As ‘Made To Be Remade’ Running Shoes Come To Creators Club Week
In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of adidas Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process. In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept…
Read MoreAdidas takes top spot for sustainable cotton, too many global companies still score zero
Adidas has surged ahead to become a global leader in sourcing sustainable cotton. From 6th place in the last ranking, they now source 100% of their cotton from sustainable sources and lead the Cotton Ranking 2020 with the most established brand for sustainable cotton, IKEA in second, and H&M Group taking 3rd place. Overall the Cotton Ranking 2020 reveals significant progress by big brands toward more sustainable cotton. But also that the divide is growing between companies that take their responsibilities seriously and the many laggard companies that do not.…
Read MoreAdidas integrates Stuffstr sell back service to keep clothing in ‘infinite play’
Adidas UK is working with Stuffstr, the game-changing solution to consumer waste, to keep their clothing‘in play’. The Stuffstr system, which can be integrated into any retailer’s app or website, allows customers to sell back their unwanted clothing for store credit, regardless of condition, creating a closed loop, circular economy solution for the fashion industry. The Stuffstr service is fully integrated into the existing adidas app. Members of adidas’ UK Creators Club loyalty programme can pull up their past five years of adidas purchases, each stamped with an instant sell-back…
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