UltraBOOST DNA LOOP Launches To Public As ‘Made To Be Remade’ Running Shoes Come To Creators Club Week

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of adidas Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process.  In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept…

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Adidas takes top spot for sustainable cotton, too many global companies still score zero

Adidas has surged ahead to become a global leader in sourcing sustainable cotton. From 6th place in the last ranking, they now source 100% of their cotton from sustainable sources and lead the Cotton Ranking 2020 with the most established brand for sustainable cotton, IKEA in second, and H&M Group taking 3rd place. Overall the Cotton Ranking 2020 reveals significant progress by big brands toward more sustainable cotton. But also that the divide is growing between companies that take their responsibilities seriously and the many laggard companies that do not.…

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Adidas integrates Stuffstr sell back service to keep clothing in ‘infinite play’

Adidas UK is working with Stuffstr, the game-changing solution to consumer waste, to keep their clothing‘in play’. The Stuffstr system, which can be integrated into any retailer’s app or website, allows customers to sell back their unwanted clothing for store credit, regardless of condition, creating a closed loop, circular economy solution for the fashion industry. The Stuffstr service is fully integrated into the existing adidas app.  Members of adidas’ UK Creators Club loyalty programme can pull up their past five years of adidas purchases, each stamped with an instant sell-back…

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To preserve our oceans: adidas to produce more shoes using recycled plastic waste in 2019

In 2018 adidas produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year. As outcome of a cooperation between the sporting goods manufacturer and the environmental organization and global collaboration network Parley for the Oceans, plastic waste is intercepted on beaches, such as the Maldives, before it can reach the oceans. That upcycled plastic waste is made into a yarn becoming a key component of the upper material of adidas footwear. In addition to footwear, the…

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adidas and Billie Jean King collaborate to drive change for girls in sport

On Women’s Equality Day, adidas – a global leader in sport performance – announced its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls2 continue to play sport after school, adidas kicks off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million3 potential female athletes quit playing in NYC alone. Currently, girls of NYC are dropping out of sport at 2.4x the rate of boys4. The drop off is significant. During…

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