Study in Nature: Protecting the Ocean Delivers a Comprehensive Solution for Climate, Fishing and Biodiversity

A new study published in the prestigious peer-reviewed scientific journal Nature offers a combined solution to several of humanity’s most pressing challenges. It is the most comprehensive assessment to date of where strict ocean protection can contribute to a more abundant supply of healthy seafood and provide a cheap, natural solution to address climate change—in addition to protecting embattled species and habitats. An international team of 26 authors identified specific areas that, if protected, would safeguard over 80% of the habitats for endangered marine species, and increase fishing catches by…

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Asda steps up the fight against plastic pollution in the ocean

Asda has announced it will be stepping up the fight against plastic pollution as the retailer launches its ‘Fishing for Plastic’ initiative. In a bid to tackle the amount of plastic that finds its way into the sea, Asda is equipping all its supplier’s fleets with hardwearing and durable bags so that crews on over 500 vessels can now collect harmful plastic waste whilst bringing in the catch. Bottles, plastic carrier bags and marine waste are amongst some of the most commonly found plastics that pollute the waters, but now…

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23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles.   In a UK media first, the campaign turns three full motion screens in Manchester, Birmingham and London into “Hydration Stations” where people can refill their water bottles, an action to highlight the need to protect our seas from plastic pollution and how…

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Engine and Spinal Injuries Association fast forward the outdoor ad to mark Disabled Access Day

Challenges of life as a spinal cord injured person highlighted in advertising world first which was launched in Manchester on Saturday 16 March. In a remarkable media first for digital out-of-home (DOOH), people are actively encouraged to fast-forward the advert on Ocean’s full motion city centre Loop network in Manchester. Filmed from a first person perspective, Donate to Accelerate fully immerses people in how arduous everyday tasks are for thousands of people who are spinal cord injured. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA),…

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To preserve our oceans: adidas to produce more shoes using recycled plastic waste in 2019

In 2018 adidas produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year. As outcome of a cooperation between the sporting goods manufacturer and the environmental organization and global collaboration network Parley for the Oceans, plastic waste is intercepted on beaches, such as the Maldives, before it can reach the oceans. That upcycled plastic waste is made into a yarn becoming a key component of the upper material of adidas footwear. In addition to footwear, the…

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