Moonpig, Diageo, Great Ormond Street Hospital and The Hygiene Bank join the six winners Saatchi & Saatchi and Mr President have secured the top prizes in Ocean’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising. Replicating last year’s successful partnership, Saatchi & Saatchi and EE have once again taken first prize in the brand category, this time for the creation of the first ever interactive OOH schools’ field trip. The idea forms part of EE’s wellbeing work on…
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Ocean and Vodafone unveil Marble Arch advertising sleeve
Ocean has unveiled a new purpose built advertising sleeve surrounding London’s iconic Marble Arch as extensive conservation works on the monument get underway. Revenue generated by the out of home advertising wrap will help to support English Heritage’s restoration of the historic landmark. Ocean was awarded planning consent to erect a purpose built advertising cover earlier this year. The installation will be in situ for the period of the works which are due to be completed by late 2024. Vodafone, whose network has been awarded Best in London by European…
Read MoreOcean lights the darkness on Holocaust Memorial Day 2023
Ocean screens across the UK joined a national moment to mark Holocaust Memorial Day 2023 on Friday. Leading the “Light the Darkness” commemoration were London’s Piccadilly Lights and the BFI IMAX. In a powerful 11-minute domination, the Piccadilly Lights in London displayed black and white portraits of four genocide survivors taken by the British photographer and director Rankin. The subjects included John Hajdu MBE, a Holocaust survivor; Sokphal Din BEM, survivor of the genocide in Cambodia; Antoinette Mutabazi, who survived the genocide against the Tutsi in Rwanda; and Amouna Adam, survivor…
Read MoreEU announces €1 billion worth of commitments to protect the ocean
At the Our Ocean Conference (OOC) in Palau, the EU has renewed its pledges towards international Ocean governance. Presenting a list of 44 commitments for the 2020-2022 period for an amount of almost €1 billion, the EU has brought forward its most important commitments ever offered during an Our Ocean Conference, in terms of value. The Our Ocean Conference is a key moment for countries across the world, civil society, and industry to commit to concrete and significant actions to protect the ocean. The theme of 2022 edition is ‘Our…
Read MoreOcean’s Digital Creative Competition returns with a £500,000 prize fund
Entries are now open for Ocean’s annual digital creative competition which returns for 2021 with a £500,000 prize pot. This year there are two categories – one for brands and a second for charities. Entrants are invited to submit original concepts, six of which will appear on Ocean’s premium full-motion digital out of home (DOOH) platform in multiple retail and city environments including Westfield London and Westfield Stratford City and Canary Wharf. Other stand-out UK wide digital formats include The Grid which covers 10 UK cities, The Loop networks in Manchester and Birmingham city centres…
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