Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor their campaigns and pick relevant households to view their ad – making TV advertising more relevant and affordable for businesses of all shapes and sizes. Created in partnership with Horse’s Mouth creative agency, the new…
Read MoreSky launches AdSmart campaign showcasing how SMEs can harness the power of TV advertising
