Tag: Sky

Sky launches campaign for the Department for Education to open a new window of opportunity for industry professionals

Stuart Mitchell

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky Media, the advertising sales arm of Sky, the campaign creative is inspired by the football Transfer Window, which sees footballers transferring from club to club. Similarly, the Teach in FE campaign features stories of those…

Read More

Sky brings TV and digital closer together with new Search Behaviour Targeting

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. Using search data categorised by frequency and intent, which is then matched to Sky’s first party data – advertisers can engage audiences who are in market and actively searching for products and services. Leveraged through…

Read More

Sky launches AdSmart campaign showcasing how SMEs can harness the power of TV advertising

Stuart Mitchell

Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor their campaigns and pick relevant households to view their ad – making TV advertising more relevant and affordable for businesses of all shapes and sizes. Created in partnership with Horse’s Mouth creative agency, the new…

Read More

Sky publishes 2020 Impact Report highlighting its societal and environmental initiatives and contributions

Stuart Mitchell

Sky has published its Group-wide Impact Report looking at the bigger picture of the societal and environmental progress the organisation has made in the period January to December 2020. The report outlines how Sky supported its customers, people, and local communities as well as the industries it operates in, through the Covid-19 crisis. It also highlights the Sky initiatives that are driving impact, such as employee volunteering programme Sky Cares, its inspirational digital skills programmes for young people, and the Sky Zero ambition to be net zero carbon by 2030.…

Read More

ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

Stuart Mitchell

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

Read More