Sky hits its 100% renewable electricity target and publishes method behind Scope 3 emissions reporting

Sky, has announced it has met its target to source 100% renewable electricity across its entire business, as it continues towards its ambition to be net zero carbon by 2030. Sky’s offices, retail stores and journalism hubs across the world are now powered by renewable electricity* which has in turn contributed to a 22.7% reduction in emissions across Scopes 1 & 2 from the 2018 baseline. Sky has also published the reporting methodology for its Scope 3 emissions which are responsible for 98% of its total value chain emissions and…

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Sky launches the ‘Sky Zero Footprint Fund’ – a £2m campaign to inspire change and help fast-track sustainable initiatives

With the climate crisis impacting our planet, it’s critical that individuals, businesses and organisations play their part to reduce their carbon emissions. Over the last 15 years, Sky has ‘believed in better’ by committing to reducing its impact on the environment and is now using its experience to inspire others to do the same with the launch of the ‘Sky Zero Footprint Fund’. Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the new £2 million initiative will support brands that are…

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Experts appointed to new Diversity Advisory Council to steer Sky’s ambitions on diversity and inclusion

In June 2020, Sky announced a series of commitments to support anti-racism and improve diversity and inclusion across the company. Sky committed to invest £10million per year across its markets for each of the next three years to improve representation and progression of minority groups. The business also committed to put targets in place to measure progression of under-represented groups throughout the organisation. In a step towards delivering these commitments, Sky has appointed seven leaders in diversity and inclusion to a new advisory body. Sky’s new Diversity Advisory Council will…

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Sky sets ambitious 2025 target to increase its ethnic diversity and representation

In June last year, Sky announced a series of commitments to improve our approach to diversity and inclusion. Sky committed to invest £10million a year across its markets for each of the next three years to improve representation and progression of minority groups, make a difference in communities impacted by racism, and use the power of Sky’s voice and platform to highlight racial injustice. The commitments included an ambition to create new targets to improve ethnic diversity and representation throughout the organisation. Following these commitments, Sky undertook research into the…

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UK Government To Use Sky‘s Transformative ‘One Campaign’ Proposition For Its Latest COVID Campaign

The powerful and emotive ‘Look into my eyes’ ad asks the audience if ‘they are doing all they can to stop the spread’. This is the latest creative in the ‘Stay Home > Protect the NHS > Save Lives’ campaign and has been planned and bought by OmniGOV@MGOMD. With the Government’s requirement to reach as many UK households and audiences as possible, Sky Media’s ‘One Campaign’ solution optimises reach across both linear and on demand viewing through a single media buy. This innovative approach will ensure the powerful message reaches…

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