Tag: Sky

PÄRLA brings first-ever ‘Beautifully Clean Oral Care’ TV campaign to screens nationwide with Sky

Stuart Mitchell

PÄRLA, the dentist-founded oral care brand on a mission to eliminate plastic toothpaste tubes, is bringing its first-ever TV campaign, ‘Beautifully Clean Oral Care’, to screens nationwide this June, live and on-demand across Sky channels.  Backed by Sky Media’s Sky Zero Footprint Fund, which awarded PÄRLA £200,000 in advertising as a Disruptor category winner, the initiative uses creativity to raise awareness of plastic toothpaste waste and inspire more sustainable oral care habits.   In the UK alone, an estimated 300 million plastic toothpaste tubes are sent to landfill each year2, with 20…

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Sky unveils first of its kind clean power system for film and TV production

Stuart Mitchell

Sky has unveiled a major new clean energy system designed to revolutionise the way film and TV productions are powered. The new system uses a hybrid hydrogen fuel cell and sodium battery solution to create a reliable, quieter and zero-emission mobile power source, a first of its kind for the industry. Developed by Sky’s own engineers and production experts, the new unit can do everything a diesel generator can, but without the fumes, noise or carbon emissions. Unlike traditional generators that burn fossil fuels, this innovation uses green hydrogen and…

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Sky launches the Sky Arts Awards to celebrate the best of British and Irish arts and culture

Stuart Mitchell

Sky is proud to announce the inaugural Sky Arts Awards, taking place on 17th September at The Roundhouse. The ceremony will celebrate the diverse and vibrant landscape of British and Irish arts and culture, rewarding excellence across all the arts, and will be broadcast live on Sky Arts and Freeview. Sky Arts has been free-to-air in the UK since 2020.  Building on the fantastic legacy of the South Bank Sky Arts Awards, the Sky Arts Awards is the only event in the world that recognises the full spectrum of artistic…

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Sky launches campaign for the Department for Education to open a new window of opportunity for industry professionals

Stuart Mitchell

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky Media, the advertising sales arm of Sky, the campaign creative is inspired by the football Transfer Window, which sees footballers transferring from club to club. Similarly, the Teach in FE campaign features stories of those…

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Sky brings TV and digital closer together with new Search Behaviour Targeting

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. Using search data categorised by frequency and intent, which is then matched to Sky’s first party data – advertisers can engage audiences who are in market and actively searching for products and services. Leveraged through…

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