Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness, to reflect the needs of the industry in 2020. The new qualification was formally launched in a panel during the EffWorks Global 2020 Conference. The Advanced Certificate in Effectiveness replaces the IPA Eff Test, as the gold standard in marketing effectiveness learning and is made up of 35 hours of online learning and assessed through a two-hour online exam. Successful candidates will earn three…
Read MoreIndustry heavyweights behind new Advanced Certificate in Effectiveness
