A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are published today by WARC, the international marketing intelligence service, as part of its new WARC Data Premium suite, launched today. The analysis finds that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first…
Read MoreAdvertiser spend on TV and social media is twice as high as daily consumption
