CAP offer #Ad(vice) – Making clear that an ad is an ad

The CAP have offered some advice on their website making clear that an ad is an ad: Advertisers should feel free to be creative when devising campaigns. However, it’s important that your audience is always aware that they’re looking at an ad. Ads posted on social media by celebrities or influencers may need to include a label, for example “Ad”, if the intent of the post isn’t otherwise clear.  Here’s some guidance to help you ensure your advertising, whatever form it might take, is obviously identifiable. “Native” advertising still needs…

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