Tag: AEG

AEG Launches Annual Season of Giving with #SpreadCheer Challenge

Stuart Mitchell

In recognition of National Philanthropy Day and celebrating the start of its annual Season of Giving, AEG, the world’s leading sports and live entertainment company, has launched the #SpreadCheer Challenge, an online digital campaign that will provide four AEG Community Foundation grant recipients — America SCORES, Los Angeles Brotherhood Crusade, Make-A-Wish Hawaii and Playworks — with an opportunity to earn an additional $25,000 grant from the AEG Community Foundation. Beginning today and running through December 15, people across the world will have the opportunity to visit www.aegspreadcheer.com and play an…

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AEG and Cyndi Lauper’s True Colors Fund Partner to End LGBTQ Youth Homelessness

Stuart Mitchell

AEG, and Cyndi Lauper’s True Colors Fund have announced a new partnership to raise awareness to prevent and end homelessness among lesbian, gay, bisexual, and transgender youth. The partnership reaffirms AEG’s commitment to diversity and inclusion and its long-established practice to improve the lives of youth in the communities where the company does business. The partnership, which was announced timed to LGBT Pride Month, includes four key initiatives: AEG will work with the True Colors Fund to develop, produce and distribute a national PSA ad campaign focused on raising awareness…

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AEG Releases “Infinite Diversity” Video to Support Pride Month

Stuart Mitchell

In support of LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is creating awareness around diversity and inclusion with the release of its “Infinite Diversity” video that underscores the organization’s belief in unity and diversity. Launching today, the campaign encourages employees and fans to view the video and share it on their social channels via Facebook, Twitter and Instagram using the hashtag #BetterAsOne. The program promotes AEG’s belief that its strength comes from diversity of thought and ideas. Dan Beckerman, CEO and President of AEG, stated,…

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