The CAP have released a post which tells how you about: ‘International Men’s Day 2018’. I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 19 November comes International Men’s day, which celebrates men and boys in all their diversity and takes a gender inclusive approach to exploring how everyone can make a difference and promote better life chances for men and boys. There are many issues…
Read MoreTag: 2018
Courageous, world-changing creativity honoured at the final Cannes Lions Awards Show 2018
The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world. In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic…
Read MoreC4 £1m advertising diversity award focuses on portrayal of women
Channel 4 today announced its £1 million Diversity in Advertising Award for 2018 will focus on the portrayal of women in advertising. The award, which offers £1 million worth of commercial airtime to the winning creative idea, is inviting brands and creative agencies to develop a campaign which explores both the proportion of representation and how women are represented in adverts. 2018 has seen a spotlight turned on to gender pay gaps, the flourishing of the #MeToo movement, and 100 years since women won the right to vote. And now…
Read MoreBlink Fitness Encourages Strength and Empowerment with #BEYOU Campaign for Pride Month
Blink Fitness, have announced its latest campaign #BEYOU, to celebrate the LGBTQ community for Pride Month. Blink is known as the gym that welcomes Every Body and has teamed up with the Gay Men’s Health Crisis (GMHC), to remind us that strength and confidence comes from embracing who you are – no matter your gender, sexual orientation, shape, athletic abilities, or otherwise. “Blink Fitness is proud to partner with the GMHC during this significant time for the LGBTQ community. We’re excited to share our voice and perspective with an organization…
Read MoreAEG Releases “Infinite Diversity” Video to Support Pride Month
In support of LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is creating awareness around diversity and inclusion with the release of its “Infinite Diversity” video that underscores the organization’s belief in unity and diversity. Launching today, the campaign encourages employees and fans to view the video and share it on their social channels via Facebook, Twitter and Instagram using the hashtag #BetterAsOne. The program promotes AEG’s belief that its strength comes from diversity of thought and ideas. Dan Beckerman, CEO and President of AEG, stated,…
Read More