The ASA/CAP have released a post called: Get yourself affiliated with the rules on affiliate marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Affiliate marketing is a type of performance-based advertising where someone is rewarded (typically through an affiliate platform) for each new customer attracted by their marketing efforts (typically measured using ‘click-throughs’ or sales), usually with a pre-agreed percentage of each sale…
Read MoreCAP – Get yourself affiliated with the rules on affiliate marketing
