AFL Launch New Campaign: In 2018, Don’t Believe in Never

The AFL has released its 2018 campaign, Don’t Believe in Never, showcasing three remarkable stories centring on passion, dedication, overcoming adversity and ultimately triumph within the game.   The three stories will be highlighted through short films, featuring Damien Hardwick’s leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir’s journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.   AFL CEO Gillon McLachlan said…

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