The PRCA Africa and APRA join forces to assess the state of African PR

The Public Relations and Communications Association (PRCA) Africa has launched its third annual study, the second in its partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future. The survey takes a few minutes to complete, and all responses will remain anonymous. The findings will be…

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