PRCA Africa and APRA Collaborate on Latest African PR Landscape Study

The Public Relations and Communications Association (PRCA) Africa, in collaboration with the African Public Relations Association (APRA), is thrilled to announce the launch of its fourth annual study, marking the third year of their partnership. This year’s research, carried out by Reputation Matters, delves into the evolving landscape of PR and communications across Africa. The flagship study aims to capture comprehensive demographic data on the industry while exploring critical issues such as ethical practices, PR’s role in business, talent management, remote work, and future challenges. PR professionals across Africa are…

Read More

The PRCA Africa and APRA join forces to assess the state of African PR

The Public Relations and Communications Association (PRCA) Africa has launched its third annual study, the second in its partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future. The survey takes a few minutes to complete, and all responses will remain anonymous. The findings will be…

Read More