Dentsu Italy has revealed a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of “Pride” in Italy. The dentsu’s research study showed…
Read More“Proud Beyond Pride”: Dentsu Italy and AGEDO celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces
