Tag: Dentsu

Dentsu’s LGBTQ+ Pride solidarity campaign backed by major brands for fourth year running

Stuart Mitchell

dentsu is marking the successful launch of its LGBTQ+ Pride solidarity campaign ‘dentsu and Friends’ in London, now in its fourth year. Kicking off at the start of June, the campaign was devised by dentsu in collaboration with Co-op, Holland & Barrett, Santander, Mastercard, Wickes, and more, to stand against the hate faced by the LGBTQ+ community. Dentsu has secured advertising space with OOH leader JCDecaux to feature the ‘dentsu & Friends’ pride flag on billboards across the UK. The design is now on display throughout London, for an estimated…

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Cash-strapped Gen Z expect brands to demonstrate purpose beyond profit as new research finds that 90% are concerned with social issues

Stuart Mitchell

Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern (90%) of all generations about social issues, which has a clear impact on their purchase decisions.  Dentsu’s 2024 Read the Room: Pursuing Happiness report finds that 75% of Gen Z are more likely to buy from brands that give a portion of their sales to charity and 70% say they prioritise brands that demonstrate emotional intelligence in their advertising – both findings…

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Dentsu wins Microsoft Agency Partner of the Year and Marketing with Purpose Award, recognising excellence and innovation in business transformation

Stuart Mitchell

Dentsu has won the ‘Agency Partner of the Year’ and the ‘Marketing with Purpose Award’ at the Microsoft Advertising Partner Awards. Running for eight years, the Partner of the Year Awards acknowledge outstanding success and innovation by partners in over 100 countries and in a wide variety of categories and industries. Dentsu won the agency partner award for going above and beyond to uncover hidden opportunities, innovative strategies, and fresh perspectives that have led to transformative change for their clients and the industry. The marketing with purpose award recognised dentsu’s…

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“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic

Stuart Mitchell

Recently, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: “Safe Stories,” a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy. Unfortunately in America, 66% of gun owners have at least one unlocked firearm, allowing…

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Leading media agencies dentsu and IPG Mediabrands announced as newest members of the Conscious Advertising Network

Stuart Mitchell

The Conscious Advertising Network (CAN) has announced two new members – dentsu and IPG Mediabrands. Both media agencies commit to CAN’s ethical business practice manifestos in order to retain membership, which cover seven main areas: hate speech; dis/misinformation; diversity and inclusion; children’s wellbeing; informed consent, advertising fraud, and climate and sustainability.  Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Two of dentsu’s agencies, Merkle and gyro, have been members…

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