Tag: Dentsu

Greenbids joins forces with SeenThis to deliver 67% carbon reduction in Dentsu campaign for Electric Ireland

Stuart Mitchell

Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the results from its first collaboration with adaptive streaming company SeenThis, which delivered a 67% reduction in carbon emissions and a 31% increase in click-through rate (CTR) in a display campaign by advertising agency Dentsu Ireland for utility company Electric Ireland. This collaboration — run via Google’s Display & Video 360 between August 2024 and October 2024 – marks the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions. This proves that, when digital advertising is more sustainable, it…

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Dentsu Lab in London officially launches to drive a new era of creativity and innovation for the world’s biggest brands

Stuart Mitchell

dentsu UK&I is excited to announce the launch of Dentsu Lab in London, a pioneering Creative R&D studio founded in dentsu Tokyo, designed to reshape the future of innovation. The global rollout of the Dentsu Lab network was revealed during the Cannes Lions Festival of Creativity in June this year, with a mission to push the boundaries of what’s possible. Focused on key areas like AI, VR/AR, blockchain, and data analytics, focussing on applications of emerging technologies to drive societal impact. Dentsu Lab in London is set to become a…

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“Proud Beyond Pride”: Dentsu Italy and AGEDO celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces

Stuart Mitchell

Dentsu Italy has revealed a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of “Pride” in Italy. The dentsu’s research study showed…

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Dentsu and Global Action Plan unveil anti-toxin mural to spotlight air pollution on Clean Air Day 2024

Stuart Mitchell

Dentsu UK&I has unveiled its latest innovation in support of its long-term commitment to sustainability – an anti-toxin mural sucking pollution from the air of one of London’s most congested streets. Towering almost eight meters above passersby on Euston Road, the mural aims to raise awareness of one London’s biggest issues – air pollution.  This Campaign Sucks has been developed in partnership with Global Action Plan, an environmental charity, to mark Clean Air Day 2024. It highlights the unacceptable levels of air pollution in London and educates people on the actions they can take to…

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Dentsu’s LGBTQ+ Pride solidarity campaign backed by major brands for fourth year running

Stuart Mitchell

dentsu is marking the successful launch of its LGBTQ+ Pride solidarity campaign ‘dentsu and Friends’ in London, now in its fourth year. Kicking off at the start of June, the campaign was devised by dentsu in collaboration with Co-op, Holland & Barrett, Santander, Mastercard, Wickes, and more, to stand against the hate faced by the LGBTQ+ community. Dentsu has secured advertising space with OOH leader JCDecaux to feature the ‘dentsu & Friends’ pride flag on billboards across the UK. The design is now on display throughout London, for an estimated…

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