Tag: Dentsu

Dentsu wins Microsoft Agency Partner of the Year and Marketing with Purpose Award, recognising excellence and innovation in business transformation

Stuart Mitchell

Dentsu has won the ‘Agency Partner of the Year’ and the ‘Marketing with Purpose Award’ at the Microsoft Advertising Partner Awards. Running for eight years, the Partner of the Year Awards acknowledge outstanding success and innovation by partners in over 100 countries and in a wide variety of categories and industries. Dentsu won the agency partner award for going above and beyond to uncover hidden opportunities, innovative strategies, and fresh perspectives that have led to transformative change for their clients and the industry. The marketing with purpose award recognised dentsu’s…

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“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic

Stuart Mitchell

Recently, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: “Safe Stories,” a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy. Unfortunately in America, 66% of gun owners have at least one unlocked firearm, allowing…

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Leading media agencies dentsu and IPG Mediabrands announced as newest members of the Conscious Advertising Network

Stuart Mitchell

The Conscious Advertising Network (CAN) has announced two new members – dentsu and IPG Mediabrands. Both media agencies commit to CAN’s ethical business practice manifestos in order to retain membership, which cover seven main areas: hate speech; dis/misinformation; diversity and inclusion; children’s wellbeing; informed consent, advertising fraud, and climate and sustainability.  Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Two of dentsu’s agencies, Merkle and gyro, have been members…

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Ad Council Announces dentsu Americas’ Jacki Kelley as Board Chair

Stuart Mitchell

Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Linda Yaccarino, Chairman, Global Advertising and Partnerships of NBCUniversal, and will serve in the role until June 30, 2023. Tara Walpert Levy, VP, Americas YouTube has also been elected to Vice Chair of the Ad Council’s Board of Directors alongside Diego Scotti, current Vice Chair, who will serve as Chair after Kelley. For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social…

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Dentsu Report Highlights Green Shoots of Ad Spend Recovery Led by Digital Resilience, Promising Growth Into 2022

Stuart Mitchell

Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report.  The twice-yearly report which combines data from 59 markets, anticipates US$634bn will be spent globally with all regions enjoying positive growth. Canada, US, Australia, UK and India are forecasting particularly high growth rates in 2021, with 2021 growth expected to exceed pre-pandemic levels in 5 of 13 top spending ad markets – Canada, China, Russia, UK and US. The pandemic-induced decline in global advertising spend during 2020 has proved less severe…

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