The latest campaign of the Red Cross International Committee: Is the world ready to face a nuclear war?

The latest campaign of the Red Cross International Committee against Nuclear Weapons, led by Nacho Gayán. With the creativity of the Spanish agency Mrs. Rushmore and produced by Agosto, the 120-second piece entitled “Choose” features a disheartening story focused on the ever more real threat of nuclear weapons. In this ad, two friends discuss their futures in the hypothetical case of a nuclear explosion at that very moment and the consequences their choices would have on their lives. Directed by Nacho Gayán,and with cinematography by Christos Voudouris (Alps, Before Midnight)this…

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