There’s no denying that the recent growth in AI capability is going to revolutionise the way we work. However, this increasingly powerful technology also raises questions about the ethical use of AI. As a Purpose-driven agency that aims to work for the world, GOOD is committed to ensuring that our use of AI aligns with their values. GOOD have drawn up a charter, FAIR, to ensure our use of AI is fair and ethical. We are also encouraging the industry to follow suit. The GOOD AI Charter Creativity When AI…
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