The Advertising Association recently launched the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership. ‘Advertising and AI: Showcasing Applications and Responsible Use’ takes a wide-ranging look at the issues and practicality of AI adoption within advertising, firstly outlining the AI context and opportunity, as well as the importance of…
Read MoreAdvertising Association publishes inaugural report from AI Taskforce
