Patagonia is asking customers to “save big” this holiday season. Alaska big. Into the sea of holiday promotions and rampant consumerism, Patagonia has launched a campaign called “Alaska Needs You.” The goal is to activate the outdoor apparel company’s community to support increased protection for three areas in Alaska: The Arctic National Wildlife Refuge, the National Petroleum Reserve-Area and the Brooks Range. Specifically, Patagonia is urging its community—through a short film and advertising campaign launched Nov. 22, and through its stores and Action Works platform—to ask President Biden for the…
Read MorePatagonia’s Unconventional Holiday Campaign: Alaska
