Nike Recycles Shoes Into Sports Fields via Alipay

Sports apparel company Nike is helping Chinese consumers up their recycling game with its “Recycle-A-Shoe” mini-program unveiled recently on Ant Group’s mobile payment platform Alipay. Shoppers can return their old Nike sneakers in person at the brand’s flagship store in Shanghai or arrange an at-home pick-up with Alibaba Group’s logistics service Cainiao Network. The donated shoes are disassembled and re-processed into building materials to construct rubber-based sports courts at schools across the country. “The private sector needs to encourage more environmental-friendly actions among consumers while committing themselves to reduce carbon…

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