Tag: Nike

Studio You and Nike join forces on new PE video series

Stuart Mitchell

Studio You, a digital exercise platform for teenage girls across England, has teamed up with Nike to launch a series of new video content, teaching a variety of non-competitive activities to ensure no girl is left behind in PE.  Powered by our This Girl Can campaign and funded by The National Lottery, Studio You is a first-of-its-kind digital platform for PE. It’s packed with over 100 video lessons, plus tips and guidance to inject fun into PE across a range of activities such as dance, yoga and fitness.   This…

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The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

Stuart Mitchell

The LEGO Group and NIKE, Inc recently announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide. The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that creative and physical play are essential to children’s development, and help kids reach their full potential as they develop essential life skills through play that allow them to thrive as they grow up. A recent LEGO Group study (1) revealed that for a…

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Nike Signs First Refugee Athlete, Continues Collaboration with Olympic Refuge Foundation

Stuart Mitchell

Nike is pleased to announce the signing of boxer Cindy Ngamba, a member of the IOC Refugee Olympic Team Paris 2024. Cindy, who joined Nike’s athlete roster in March, left her birth country of Cameroon at 11 years old. She now resides and trains in the United Kingdom, where she’s a three-time national boxing champion and a coach for young athletes. “Being refugee athletes, we are like any other athlete. The only difference is that we have a different paper or different citizenship,” Cindy says. “The moment I realized boxing…

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Nike Recycles Shoes Into Sports Fields via Alipay

Stuart Mitchell

Sports apparel company Nike is helping Chinese consumers up their recycling game with its “Recycle-A-Shoe” mini-program unveiled recently on Ant Group’s mobile payment platform Alipay. Shoppers can return their old Nike sneakers in person at the brand’s flagship store in Shanghai or arrange an at-home pick-up with Alibaba Group’s logistics service Cainiao Network. The donated shoes are disassembled and re-processed into building materials to construct rubber-based sports courts at schools across the country. “The private sector needs to encourage more environmental-friendly actions among consumers while committing themselves to reduce carbon…

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ILO’s Vision Zero Fund and Nike launch initiative to reduce injuries and deaths from road accidents among garment and footwear workers

Stuart Mitchell

A new initiative to cut deaths and injuries among garment and footwear workers has been launched by the International Labour Organization’s (ILO) Vision Zero Fund1  and Nike Inc. The joint initiative aims to understand why garment and footwear workers are vulnerable to injuries and deaths resulting from commuting accidents and to lessen the adverse impact on workers, their families, and the sector as a whole. The goal is to work together to develop a common, standardized approach to reducing these accidents that can be adapted and replicated in different contexts.…

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