Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and play and as the player progresses through various levels they have the option of ‘in-app purchasing’ which uses a unique fundraising mechanism to link the player with a real life patient in need through the…

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