Just eight months after the breakthrough concept was introduced, Adidas are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking their brands’ collaborative concept shoe from moonshot project to a realization of low-carbon performance footwear made at scale, demonstrating the power of collaboration to the rest of the sportswear industry and beyond. Revealed earlier this year (May, 2021), at 2.94kg CO2e per pair, FUTURECRAFT.FOOTPRINT represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with as low of a carbon footprint as possible. Now, with an initial limited drop this…
Read MoreAdidas Scales Up Collaboration To Leave A Lasting Footprint On The Sportswear Industry With Allbirds
