The future of footwear is here. Beginning February 6, shoppers could finally get their hands–and feet–on Allbirds’ M0.0NSHOT Zero, the highly anticipated world’s first net zero carbon shoe*. It combines cutting-edge ingenuity with age-old agricultural practices by harnessing the power of carbon-negative materials, such as regenerative wool. With a limited edition run of 500 pairs, M0.0NSHOT Zero will be available to buy for the first time in select cities including New York, London, Dubai, Tokyo, and Seoul. A groundbreaking innovation in sustainable footwear, each pair is labeled with its unique…
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Adidas Scales Up Collaboration To Leave A Lasting Footprint On The Sportswear Industry With Allbirds
Just eight months after the breakthrough concept was introduced, Adidas are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking their brands’ collaborative concept shoe from moonshot project to a realization of low-carbon performance footwear made at scale, demonstrating the power of collaboration to the rest of the sportswear industry and beyond. Revealed earlier this year (May, 2021), at 2.94kg CO2e per pair, FUTURECRAFT.FOOTPRINT represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with as low of a carbon footprint as possible. Now, with an initial limited drop this…
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