Tag: Allen & Gerritsen

New Leaders Council in Collaboration with Allen & Gerritsen Launches Rebrand

Stuart Mitchell

New Leaders Council (NLC), a nationally renowned leadership development organization dedicated to training and connecting a new generation of equity-driven leaders, announces the launch of its rebrand, which was led by comprehensive independent agency Allen & Gerritsen (A&G). A&G’s strategy team worked with NLC internal stakeholders across the country to develop a refreshed brand identity that encapsulates the energy, scale and cross-sector strength of the organization. As part of the rebrand, A&G helped to update NLC’s design and logo system, originally designed for a single chapter, but today is used…

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Just Imagine: Allen & Gerritsen Rebrands Museum of Science, Boston

Stuart Mitchell

Allen & Gerritsen (A&G) and the Museum of Science marketing and design teams have delivered a fresh perspective on how the Museum of Science looks, feels, and sounds to the world inside and outside the iconic building that connects Boston and Cambridge. Created with an eye towards the future of STEM learning, the campaign inspires kids and adults, educators and donors, employees and volunteers to do one simple thing: Just Imagine. The work began with an idea: experience drives the imagination. Using the essential link between experience and imagination, A&G,…

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