The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities. The NHS and…
Read MoreCAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads
