Tag: Allianz

From Messaging to Prevention: What Allianz’s Seat Belters Campaign Reveals About the Future of Road Safety

Stuart Mitchell

As road safety challenges evolve, brands are looking beyond traditional awareness campaigns to find new ways of influencing behaviour in everyday moments. Allianz Ireland created Seat Belters to explore how creativity, technology and data could be applied to make safer driving a more natural part of daily life. With excess speed linked to more than half of fatal road crashes worldwide, road safety today is less about raising awareness and more about driving real‑world behavioural change. Allianz saw an opportunity to reach drivers through a universal, everyday medium that emotionally…

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Allianz drives change toward a low-carbon economy with an ambitious climate protection package

Stuart Mitchell

The Allianz Group is significantly expanding its climate strategy and has announced commitments to actively support the global change to a low-carbon economy over the coming decades. Allianz is one of the first insurance companies to set itself long-term climate goals which are linked to the two-degree target of the Paris Climate Agreement. By 2040, in a step by step process, Allianz will have phased out both its proprietary investments in coal-based business and its insurance coverage of such risks. In addition, the company will reduce the carbon footprint of…

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