As road safety challenges evolve, brands are looking beyond traditional awareness campaigns to find new ways of influencing behaviour in everyday moments. Allianz Ireland created Seat Belters to explore how creativity, technology and data could be applied to make safer driving a more natural part of daily life. With excess speed linked to more than half of fatal road crashes worldwide, road safety today is less about raising awareness and more about driving real‑world behavioural change. Allianz saw an opportunity to reach drivers through a universal, everyday medium that emotionally…
Read MoreFrom Messaging to Prevention: What Allianz’s Seat Belters Campaign Reveals About the Future of Road Safety
