Always Partners with YMCA to Create Sports Grants for Girls During Puberty

Always has teamed up with the YMCA to create the Always Sports Grant, a new fund providing 1,500 girls access to sports programs in ten states across the country. Sports are a critical way for girls to gain confidence and life-skills that help them later in life. With nearly one in two girls dropping out of sports at puberty, the grants will further Always’ mission to #KeepHerPlaying. This latest donation comes off the back of the Always #KeepHerPlaying campaign, where Always teamed up with Olympic and professional athletes including Elena…

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Always and Thrive Global Launch First Period Tracker and Wellness App That Helps #EndPeriodPoverty

Procter & Gamble’s Always, a trusted period care brand whose purpose is to build girls’ confidence, and Thrive Global, a leading behavior change technology company founded by Arianna Huffington, have announced the launch of the Always You app, a period tracker and wellness app that helps #EndPeriodPoverty as you use it. This free mobile app is designed to help you track your cycle in less than 30 seconds and improve your holistic well-being. In a first-of-its-kind feature, the Always You period tracker lets users improve the lives of others in…

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Always® and Walmart Continue to Team Up with Olympic Gold Medal Gymnast Laurie Hernandez and Support the Women’s Sports Foundation to #KeepHerPlaying

Always and Walmart are taking action, in partnership with the Women’s Sports Foundation, to help girls stay in sports by highlighting the important life skills that come from continued participation through puberty. To further rally society to #KeepHerPlaying, they are continuing their partnership with Olympic gold medal gymnast Laurie Hernandez and enlisting social media influencers to share firsthand accounts of how sports have had a positive impact on their lives. Research has shown that nearly half of girls in the U.S. drop out of sports during puberty and an engaged…

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Always teams up with Sported to launch new campaign to keep girls in sport.

Sported joins forces with Always to highlight the long-term benefits that girls get from participating in sport. To help keep girls playing sport, Always is donating to Sported as part of its new Fuel Her Future campaign. For every pack of Always Ultra, Always Platinum or Tampax Compak Pearl purchased from participating retailers and for every share using  #FuelHerFuture on Twitter during the campaign period, Always will donate to help Sported deliver programmes across the country.   The funds donated will be used to provide small grants and equipment to…

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Always® and Walmart Are Teaming Up With Olympic Gold Medal Gymnast Laurie Hernandez to Support Girls in Sports, Because Sports Help Shape Who She’ll Become

Always and Walmart are teaming up with Olympic gold medal gymnast Laurie Hernandez to encourage everyone to help girls stay in sports. Millions of girls quit sports at puberty, in part because many don’t realize the long-term value of their participation, and therefore, don’t encourage them to keep playing. But the reality is, sports help her develop the confidence and skills she needs to do whatever she’s passionate about in life. That’s why Always and Walmart have donated $250,000 to the Women’s Sports Foundation (WSF) to help girls stay in…

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