Always Be Content, a leading firm of creative strategy consultants, is calling on UK businesses to view sustainability as an opportunity rather than a cost for their organisations – and to stop pushing the responsibility for tackling climate change onto their customers. Always Be Content (ABC), which last week won at the Marketing Masters Awards in London, is the creator of the sell-out book ‘Dare to Care’. The guide aims to show businesses how doing good helps them to do better, and urges them to be open and honest when…
Read MoreBusinesses urged to stop making customers shoulder responsibility for tackling climate change
