Consumers believe advertising can play role in combating climate change

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+. The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help…

Read More

Companies Worldwide Could Face Customer Backlash If They Fail To Take Action On Climate Change

New global research released recently shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do. The findings are part of a new global study by dentsu international and Microsoft Advertising…

Read More

Brits Willing to Give Up Foreign Travel, Eating Meat, and Buying New Clothes to Support Fight Against Climate Change

A third Ford-commissioned study looking at public attitudes towards electric vehicles and the climate crisis has revealed the personal sacrifices Britons are willing to make in the fight against anthropogenic global warming. Climate Countdown, the latest in Ford’s quarterly Go Electric reports, finds an overwhelming majority of Brits (91%) feel they have a personal level of responsibility in the fight against climate change. Asked about issues facing the United Kingdom today – which included important topics  such as systemic racism, mental health provision, and addressing the gender pay gap –…

Read More

Six in Ten Consumers Think UK Businesses Need to Act Now on Climate Change

More than 60 per cent of the UK want business to take immediate action to tackle climate change – and do more to help their customers ‘go green’. A new national survey commissioned by sustainability charity WRAP shows that a majority of consumers believe companies across industry need to do more when it comes to tackling emissions to help the UK meet tough, binding environmental targets for 2050. Whether it’s about plastic, food waste and water stewardship or greenhouse gas emissions, public perception is that there is a gap between…

Read More

Businesses urged to stop making customers shoulder responsibility for tackling climate change

Always Be Content, a leading firm of creative strategy consultants, is calling on UK businesses to view sustainability as an opportunity rather than a cost for their organisations – and to stop pushing the responsibility for tackling climate change onto their customers. Always Be Content (ABC), which last week won at the Marketing Masters Awards in London, is the creator of the sell-out book ‘Dare to Care’. The guide aims to show businesses how doing good helps them to do better, and urges them to be open and honest when…

Read More