Alzheimer’s Association Honors and Empowers Caregivers During National Family Caregivers Month and National Alzheimer’s Disease Awareness Month

During National Alzheimer’s Disease Awareness Month and National Family Caregivers Month in November, the Alzheimer’s Association is teaming up with the Ad Council to launch a new national communications campaign “Hopeful Together.” Highlighting the campaign are public service announcements (PSAs) aimed at encouraging families to discuss cognitive concerns with each other and their doctor sooner to enable early diagnosis of Alzheimer’s disease and other dementia. “Many families are hesitant to discuss cognitive concerns even when they know something is wrong,” said Michael Carson, chief marketing officer, Alzheimer’s Association. “But having…

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