Tag: Alzheimers Research UK

Cadbury launches moving portrayal of dementia in new ad and extends partnership with Alzheimer’s Research UK

Stuart Mitchell

Cadbury kickstarted the New Year by launching its latest advert, ‘Memory.’ The heartwarming ad tells the story of a father living with dementia, who never forgets his love for his daughter, despite not always recognising her. In the film, he shares an untold story from his past after he is gifted a bar of Dairy Milk Wholenut. ‘Memory,’ which features Alzheimer’s Research UK’s logo on the endplate, was launched on 1 January. Hilary Evans-Newton, Chief Executive at Alzheimer’s Research UK, said: “We welcome this new ad from our partner, Cadbury,…

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Olivia Colman backs new campaign, as charity reveals 1 in 2 people don’t know dementia causes memory loss

Stuart Mitchell

Despite almost one million people in the UK living with dementia today, and it being the UK’s leading cause of death, there is still a widespread lack of awareness around the impact it has on people affected by the condition. A YouGov survey, commissioned by Alzheimer’s Research UK, asked 2,162 people to name how dementia affects a person’s everyday life. It revealed that: Less than half (49%) could name memory loss as an effect of dementia. Nearly a quarter (22%) said they had no idea how the condition impacts people.…

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NEC Group announces support for Alzheimer’s Research UK

Stuart Mitchell

The NEC Group has announced that its fundraising efforts for 2023 will be for Alzheimer’s Research UK, the UK’s leading dementia research charity. The Group – which operates a host of first-class live event venues in Birmingham – will be organising a range of fundraising activities throughout the year. Alzheimer’s Research UK is dedicated to bringing about life-changing treatments, and ultimately a cure for people affected by dementia. The Group will join the charity on its vision for a world free from the heartbreak of dementia, helping to achieve this…

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The Perfume Shop celebrates raising £1m for Alzheimer’s Research UK

Stuart Mitchell

Retailer The Perfume Shop has passed the incredible milestone of raising £1 million for Alzheimer’s Research UK. The charity is dedicated to making life-changing breakthroughs in dementia research, but it can only do this with the help of its dedicated supporters. As one of Alzheimer’s Research UK’s longest serving partners, funds raised by The Perfume Shop have played a crucial role in speeding up progress towards new treatments and, one day, a cure for dementia. Since The Perfume Shop first pledged its support the UK’s leading dementia research charity in…

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Dementia charity spearheads global initiative to use wearables to revolutionise disease detection

Stuart Mitchell

The UK’s leading dementia research charity Alzheimer’s Research UK has launched a global initiative to revolutionise the early detection of neurodegenerative diseases like Alzheimer’s. The project will harness and analyse a wealth of digital data to develop signatures of disease – or “fingerprints” – that can be then detected using wearable technologies, such as smart watches. The collaboration aims to secure at least £67m over the first six years, with an ambition to attract up to £100m of total investment by 2030 to build and trial its diagnostic device on…

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