From the 21st September Asda has become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area. With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury…
Read MoreAsda Becomes the First UK Retailer to Launch Ambient Vegan Aisle
