Asda expands trial of UK’s-first indoor navigation tool for blind and partially sighted people

Asda is expanding its trial of new technology which will make it easier for blind and partially sighted customers to navigate their way through the store whilst they do their shopping. Following an initial trial at Asda’s designated Technology-Innovation store in Stevenage, the supermarket is integrating a further 10 stores into the GoodMaps smartphone app. The app can pinpoint the user’s location within one metre of accuracy and then communicate directions to product groups or areas via audio, enlarged visual, and touch commands. Shoppers using the app will be able…

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Asda launches Asda Rewards cash incentive for customers getting their Flu Jab

With winter season fast approaching, Asda has launched its annual flu jab service, giving customers the opportunity to book in their jabs at their nearest Asda Pharmacy, and receive a cash reward for doing so through Asda Rewards. Customers who book a private flu jab at one of 254 Asda Pharmacies before the 23rd October will be credited £1 into their cash pot within the Asda Rewards app. The rewards offer must be redeemed in-store by the 23rd October. Asda’s private flu jab is already the most affordable on the…

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Asda announces major change to help customers reduce food waste and save money

Asda has announced plans to remove the best before dates on almost 250 of its fresh fruit & vegetable products to help customers reduce food waste and save money. From 1st September, the supermarket has removed the dates from a host of packaged fruit and vegetable products including citrus fruits, potatoes, cauliflowers, and carrots, across all of its UK stores. The change comes as research from the climate action group WRAP reveals that the average family throws away £60 worth of food and drink each month. By removing best before…

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Asda publishes its Gender Pay report

Asda has published its Gender Pay report for 2021 which shows that its mean and median figures continue to be well below the national average. In a report submitted to the Government’s Gender Pay website, Asda confirmed the following: The median pay difference between all male and female Asda colleagues is 6.1% [2020: 5.5%] The mean pay difference between all male and female Asda colleagues is 8.0% [2020: 8.4%] A 0% median pay gap for hourly paid retail store colleagues who make up 85% of Asda’s total  workforce According to ONS…

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ASOS, Boohoo and Asda investigated over fashion ‘green’ claims

The Competition and Markets Authority (CMA) will be scrutinising eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda about their fashion products, including clothing, footwear, and accessories. The move comes as part of its ongoing investigation into potential greenwashing and follows concerns around the way the firms’ products are being marketed to customers as eco-friendly. In January this year, the CMA turned its eye to the fashion sector, where an estimated £54 billion is spent by consumers annually, and its initial review identified concerns around potentially misleading…

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