Tag: Asda

Asda and Felix reach 50 million meal donation milestone

Stuart Mitchell

Asda and Felix are celebrating a major milestone in their long-standing partnership, having redistributed the equivalent of 50 million meals’ worth of surplus food to people in need across the UK. The retailer has worked with Felix – formerly FareShare and The Felix Project – for more than 13 years, supplying surplus food from its stores and distribution centres to help support a nationwide network of more than 5000 charities and community groups. Since 2013, over 21,000 tonnes of surplus food have been redistributed through Asda’s back of store donation…

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Asda to transform 73 community spaces with £1m+ Foundation investment

Stuart Mitchell

The Asda Foundation has announced an investment of more than £1 million in 73 community projects across the UK through its Local Community Spaces Fund. Grants of between £10,000 and £20,000 have been awarded to grassroots organisations at the heart of their local communities, including community centres, village halls, youth hubs, sports facilities and places of worship. The funding includes £71,209 for four groups in Wales, £70,600 for four in Northern Ireland, £154,898 for 10 in Scotland and £899,144 for 55 in England, supporting improvements, renovations and accessibility projects across…

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Asda develops new breakfast cereal for donation to Alliance Food Sourcing and Felix

Stuart Mitchell

Asda is donating almost 200 tonnes of breakfast cereal as part of its partnership with Alliance Food Sourcing and Felix, the UK’s largest food redistribution charity, as the retailer supports families facing food insecurity over the summer holidays. The donation will see Asda provide a newly created cereal made from its own-label porridge oats and muesli, ensuring a steady supply of a key cupboard staple to households in need. The cereal is being produced and packed during quieter hours at Asda’s Talford factory, before being redistributed nationally via Felix’s own…

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Asda helps to redistribute over one million pre-loved books to children across the UK

Stuart Mitchell

Asda is celebrating donating one million pre-loved children’s books to families and communities across the UK through its partnership with The Children’s Book Project. The achievement comes during the UK’s National Year of Reading and highlights the important role communities can play in encouraging children to read. The milestone was celebrated at Asda’s Hunts Cross store in Liverpool, one of the retailer’s most successful book donation locations, where Community Champion Alan Arnold has helped collect nearly 6000 books since January from generous customers. Alongside hundreds of customers, local Hunts Cross…

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Income divide widens as global uncertainty clouds UK household finances

Stuart Mitchell

The latest Asda Income Tracker, produced by the Centre for Economics and Business Research (Cebr), shows that pressures on UK household finances are intensifying again, with global uncertainty expected to drive up costs in the months ahead. The data reveals that while some households saw modest gains in February, the lowest‑earning families continue to fall further behind – underlining the importance of the steps Asda is taking to help families manage rising living costs. While inflation held at 3.0% — its joint-lowest level since March 2025 — Cebr cautions that…

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