Asda launches first refill store in Scotland

Asda has introduced its first refill store in Scotland featuring an extensive range of branded and own-brand products sold in loose format as part of its drive to reduce plastic and help customers shop more sustainability. The supermarket has partnered with a host of the UK’s most popular household brands including Kellogg’s, Napolina, Yorkshire Tea and Unilever, to introduce over 60 products sold loose and unpackaged within specific aisles of its Toryglen store in Glasgow. Customers visiting the store from today can use their own containers to buy unpackaged products…

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Asda Tickled Pink Celebrates An Incredible 25 Years Supporting UK Breast Cancer Charities

A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda. Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK. Breast cancer is the most common…

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Asda becomes first supermarket to join the effort to encourage vaccine uptake with George voucher offer

Asda has become the first supermarket to offer a reward to young people who receive the Covid 19 vaccine by offering a £10 voucher off clothing at George when 18-30 year olds visit one of their three vaccination centres. The supermarket became the first in the UK to open a Covid 19 vaccine centre in January 2020 and has since administered over 90,000 vaccines in vaccination clinics in three of its stores in Cape Hill (Birmingham), Watford and Old Kent Road (London). Asda has this week continued its effort to…

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Asda invests in digital first food-for-now start up Lean Kitchen Network

Asda has announced it has made an equity investment in Lean Kitchen Network (LKN) ‒ one of the UK’s most innovative digital brand creation and food service businesses, marking a new step in the grocer’s partnership strategy and further broadening its food service offer for customers. The supermarket has invested in LKN alongside hospitality expert investor Edition Capital, preceding a larger Series A round of funding in the digital food specialist later this year. LKN – whose portfolio includes viral virtual burger chain, Twisted London – has secured Asda’s backing…

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Asda Becomes First Retailer to Offer Free Nappies for Premature Babies

Asda has partnered with Pampers to offer free nappies for all premature babies from its 254 instore pharmacies across the UK. The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers. The nappies are available free of charge and parents can pick them up by visiting an Asda pharmacy, which are open from 8am – 8pm Monday – Saturday and 10am – 4pm or 11am – 5pm on Sundays. Parents can…

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