Asda is the first supermarket to trial Electric Assisted Vehicle

Asda has become the first supermarket to trial a new form of electric assisted cargo bike, allowing customers to receive their weekly food shop with zero carbon emissions. The first-of-its-kind Electric Assisted Vehicle was used by the retailer as part of a two week trial to make deliveries from its Cambridge store, as it looks at potential solutions to reach customers who live in proposed pedestrianised areas and zero emission zones where future access for traditional delivery vehicles could be limited. Developed by UK company, Electric Assisted Vehicles (EAV), the…

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Asda celebrates 24 years of support for breast cancer charities through its Tickled Pink campaign

A host of celebrities and digital talent with a personal connection to breast cancer have come together to model this year’s George at Asda Tickled Pink collection, raising money for Breast Cancer Now and their newest charity partner CoppaFeel! Kicking off this year’s campaign, Gogglebox star Tom Malone Jnr – whose aunt and cousin have both had a breast cancer diagnosis – and his mum Julie created a TikTok-inspired dance highlighting the areas everyone should check for the signs of breast cancer, alongside a step-by-step guide on recreating the moves…

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Asda Becomes the First UK Retailer to Launch Ambient Vegan Aisle

From the 21st September Asda has become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area. With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury…

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Asda removes plastic fruit and veg bags from stores

Asda has announced it will be removing plastic fruit and veg bags from its stores, in a trial that aims to help the supermarket retailer continue its fight against plastic pollution. In a 9-store trial, the move could save around 141 tonnes of plastic a year, which equates to over 3.5 million bags. Instead of the plastic bags, Asda will be offering ‘Veggio’ bags, priced at a market-leading 30p each, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags. Kevin Patel, Director of…

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Asda’s Blueberries go green– Supermarket retailer launches first fully recyclable blueberry punnet and announces trial across several other lines

Asda has launched the first 100% recyclable blueberry punnet, which thanks to new packaging innovation, means customers can now recycle the punnets and film as a whole, without removing the lid. The new and sustainable punnets have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together, a move will now mean 5.5 million lids per year will be recycled along with the tray. The supermarket retailer has also announced that this new design will be trialled across several other fresh produce…

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