‘Sustainable Snax’ – Asda becomes first supermarket to launch a 100% recyclable crisp tube

Asda has announced that it has become the first UK supermarket to launch a 100% recyclable crisp tube, as it moves its entire own-brand ‘Snax’ range into cardboard packaging. The move will cut 98.2 tonnes of non-recyclable packaging from Asda’s operations each year, the equivalent of 2.34 million crisp tubes. Previously made from a mix of foil, metal and cardboard materials, the non-recyclable tube has long been an issue for customers as they have been unable to put it into their recycle bins, however, the new ‘Snax’ packaging means that…

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George at Asda announce the launch of the UK’s first supermarket sustainably sourced school uniform

Leading supermarket fashion retailer George at Asda has announced that it’s launching a sustainably sourced school uniform as part of its George for Good commitment, offering customers the chance to buy recycled or sustainably sourced school clothing from one of the top four supermarkets for the first time. The majority of the range will be responsibly sourced via the Better Cotton Initiative (BCI). BCI is the largest cotton sustainability programme in the world, and together with its partners, the programme provides training on more sustainable farming practices to more than…

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Asda calls for ‘vital’ food donations as it launches national food drive to support people unable to afford essentials following Covid-19

Asda has launched a national food drive in its stores across the country, to collect vital food donations for food banks supporting people in crisis following Covid-19. 382 of the retailer’s stores will take part in the month-long food drive that will call on its generous customers to donate vital food and hygiene essentials, which will support people in their local community. All donations will go to the store’s local food bank, whether in the Trussell Trust’s network or independent. For the first time, the retailer will also be launching…

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George at Asda welcomes Diversity Role Models as Charity partner

As supermarket fashion retailer George celebrates its 30th birthday this year, the business is cementing its charity partnerships with Diversity Role Models (DRM). This year the partnership includes a £100,000 donation to the charity, which focuses on embedding inclusion and empathy in the next generation. DRM strives to eliminate homophobic, biphobic and transphobic bullying in UK schools, by educating young people about challenging stereotypes, addressing the misuse of language and encouraging them to embrace diversity. George at Asda first worked with the charity in 2019 with a donation of £12,500…

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Asda removes over 24.5 million plastic forks from salads in a bid to tackle plastic pollution

In-line with its ongoing commitment to ‘Use less and recycle more’, Asda has announced that it will be removing plastic forks from its salads and protein bowls. This move will result in the removal of over 24.5 million plastic forks each year across its own brand salads, which will equivalent of 41 tonnes of plastic, the equivalent weight of around 55 cows! As the warm summer weather approaches, salad lovers will be able to pick up their favourite fresh dishes at the same great price but without having to prioritise…

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