Asda significantly reduces GHG emissions

Asda reduced the amount of Greenhouse Gas (GHG) Emissions it produced last year by 16% figures published for the first time show. The figures are part of the Streamlined Energy and Carbon Reporting requirements published in Asda Group Limited’s annual report & accounts for the year ending 31st December 2020. They show that Asda generated 555,271 tCO2e (Scope 1 and 2 emissions) during 2020 across its entire UK operations including all offices, depots, distribution centres and stores – a year-on-year reduction of 109,199 tCO2e. The supermarket continues to invest in…

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Asda to rollout refill zones to more stores

Asda is rolling out its refill proposition to four more stores by the end of the year as the next step on its journey to help customers reduce, reuse or recycle their supermarket packaging. The supermarket will be trialling new refill configurations in stores, partnering with more household brands and engaging with customers in different parts of the UK to understand how best to encourage refill participation amongst as many customers as possible. The initiatives announced today include: Four additional refill stores all featuring an increased range of new core…

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Asda appoints Havas London as new creative agency

Asda has confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand. Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency…

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George at Asda launches new second-hand vintage range

Continuing its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year. Following a successful trial in Asda’s sustainability store in Leeds, George is now launching the sustainable…

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Asda set to reduce plastic by 450 tonnes with launch of new chicken packaging

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is launching new packaging across its entire chicken range, which will save 450 tonnes of plastic a year. Reducing plastic packaging by up to 50% across the range, Asda is moving its selection of chicken out of plastic trays and into the new pouches in a supermarket first, following a successful trial last year on mini-fillets and diced breasts. Customers will see the new packaging launch on chicken thighs in the coming weeks and by the middle of…

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