Recycle Now and Among Equals have teamed up on new campaign creative, part of Recycle Now’s 2026 Recycle Week. The campaign tackles the question ‘’is recycling worth it?’’ head on, urging people to rescue their recyclables from ending up in the rubbish by showing what these items could become. Running across TV, organic and paid social media, PR, out-of-home, and partner engagement, the stories of a host of loveable characters are told through engaging animations and static graphics. The cast of characters features many familiar items from around the home,…
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