Recycle Now hits new heights with best ever Recycle Week results

This year Recycle Now tapped into the cultural shift of citizens’ new-found respect for the planet, acquired during lockdown.  By harnessing the mood of the nation, it achieved an incredible 26 million digital impressions and a whopping 185 million opportunities to see, hear or read about Recycle Week through PR – up from 22 million and 59 million respectively last year. Under the strapline ‘Together, We Recycle’, the campaign thanked the nation –for continuing to recycle, despite all that has happened this year. For the first time ever Recycle Now…

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