One simple message on pack could drive up recycling rates

Recycle Now, the citizen campaign delivered by environmental charity WRAP, believes trials it conducted with Boots and Radox using on-pack messaging to encourage recycling could drive up plastic recycling in millions of households, and help nudge up the UK’s flagging recycling rate. From trials undertaken with both retailer and manufacturer using plastic bathroom bottles, Recycle Now found that the addition of a simply worded prompt to recycle on front of bottle resulted in a significant rise in recycling. This showed a 91% recycling rate for those who received a bottle with…

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Collections of plastic bags and wrapping to go nationwide, via a supermarket near you

By the end of the year, a much larger proportion of the population will be able to take all types of plastic bags and wrapping into their local supermarkets to be collected for sorting and recycling, including items like salad bags, crisp packets, biscuit wrappers, bread bags and frozen food bags. Currently, while many supermarkets provide front of store recycling points for carrier bags and other bags made of the same plastic (polythene), there is confusion among citizens about whether flexible plastic packaging can be recycled, and what their options…

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Recycle Now hits new heights with best ever Recycle Week results

This year Recycle Now tapped into the cultural shift of citizens’ new-found respect for the planet, acquired during lockdown.  By harnessing the mood of the nation, it achieved an incredible 26 million digital impressions and a whopping 185 million opportunities to see, hear or read about Recycle Week through PR – up from 22 million and 59 million respectively last year. Under the strapline ‘Together, We Recycle’, the campaign thanked the nation –for continuing to recycle, despite all that has happened this year. For the first time ever Recycle Now…

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