Tag: AMV BBDO

goodnessKNOWS® launches first TV ad campaign

Stuart Mitchell

Mars Chocolate UK has announced the first ever TV advert for goodnessKNOWS®, the company’s new brand which launched this summer. goodnessKNOWS® was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the go consumers are looking for, they increasingly want products that match the values they live by. That’s why goodnessKNOWS® has decided to provide consumers with that little bit more –channeling 10% of all sales profits…

Read More

Bodyform & Libresse launch #bloodnormal Campaign

Stuart Mitchell

Leading global feminine care brand Bodyform (in the UK) & Libresse (rest of Europe) continues its mission to break down period taboos with the launch of #bloodnormal. In a world-first, the brand launches a global film which features the experience of periods, and period blood, openly and honestly in an attempt to normalise periods in mainstream culture. The Brand identified that periods are largely absent from mainstream culture and is leading the way to add positive period representation to the cultural map. The #bloodnormal film, created by AMV BBDO, follows…

Read More

Cancer Research UK Launches ‘The Breath Test’

Stuart Mitchell
CRUK Breath

Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign was running until the end of March. Posters at bus stops and in shopping centreswere created that invite passers-by to take a deep breath and read the text…

Read More