The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…
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CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals
The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…
Read MoreVetting claims about products for animal health
The CAP have put out a post detailing their thoughts on the advertising used when discussing vets and animal medicine, it is a great read and avalable on their site, I have copied below please check out their site: There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their products within the correct legal framework, and hold…
Read MorePaws for thought: Animals in ads
The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences. But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending up in the doghouse. In honour of National Pet Month, we thought we’d pull together some…
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