Tag: animals

CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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Vetting claims about products for animal health

Stuart Mitchell

The CAP have put out a post detailing their thoughts on the advertising used when discussing vets and animal medicine, it is a great read and avalable on their site, I have copied below please check out their site: There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their products within the correct legal framework, and hold…

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Paws for thought: Animals in ads

Stuart Mitchell

The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending up in the doghouse.  In honour of National Pet Month, we thought we’d pull together some…

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