The Data & Marketing Association (DMA) has revealed its latest insights into the door drop industry in its ‘Annual Door Drop Industry Report 2020’. The figures reveal a year of decline in terms of door drop volumes, with annual volumes falling from 5.4 billion last year, to 4.8 billion. The annual volumes have declined by nearly one billion in just over two years, reducing from 5.7 billion in 2017. According to the latest data, the number of door drops delivered per household, per week continued to decline – now down…
Read MoreAnnual door drop volumes continue to decline year-on-year
