Research from VCCP and APG reveals the industry needs to wake up to its image problem

Two significant pieces of new research published today by VCCP Group and the APG reveals that an “insider culture” is making careers in advertising feel inaccessible to young people from across the UK. The national survey of 2,000 16 – 24 year olds showed that around a fifth of young people (18%) feel that being unable to afford a move to London stops them from considering creative careers. This increases to a quarter of young people in some regions, such as the West Midlands. Only 35% of young people from working…

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