With one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have recently launched a first of its kind campaign to fight back against scammers. At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people. The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge…
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Co-op unveils bold new brand platform
Co-op Group, the UK’s largest consumer co-operative, has launched a bold new brand platform and integrated campaign to remind the British public of its origins and values. Co-op is 180 years old and was the world’s first successful consumer co-operative, and the new campaign and brand platform, ‘Owned By You. Right By You.’ was made in partnership with its creative agency VCCP London. The ‘Owned by You. Right By You.’ campaign is launched as a new survey reveals that over 50% of consumers admit they don’t understand what it means…
Read MoreResearch from VCCP and APG reveals the industry needs to wake up to its image problem
Two significant pieces of new research published today by VCCP Group and the APG reveals that an “insider culture” is making careers in advertising feel inaccessible to young people from across the UK. The national survey of 2,000 16 – 24 year olds showed that around a fifth of young people (18%) feel that being unable to afford a move to London stops them from considering creative careers. This increases to a quarter of young people in some regions, such as the West Midlands. Only 35% of young people from working…
Read MoreWavemaker Launches Ecover’s New Enviromentally Product Range For World Earth Day
Ecover have launched a 7-week long media campaign – jointly coordinated by Wavemaker – to relaunch their washing up liquid range, further cementing the brand’s position as a thought leader in the environmental space. The timely executed campaign clearly highlights Ecover’s #Letsliveclean movement, to drive brand awareness and also a wider consideration of day-to-day habits around conscious living. Ecover’s new washing up liquid bottle is not only design led to broaden appeal, but made from 100% recycled plastic which is also 100% recyclable. The print, digital and OOH campaign launches…
Read MoreAdvertising Association Launches Promote UK a new industry group
Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…
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