A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noé, 4 years old, is sentenced for crimes he will commit… in 14 years. “No child should be sentenced to fail” concludes the voice-over. On March 19, 2026, marking 160 years of commitment to disadvantaged youth, the Apprentis d’Auteuil Foundation unveils its new communication campaign designed and produced by TBWA\Paris. Powerful images and messages aim to raise awareness among the general public and mobilize donors. …
Read MoreApprentis d’Auteuil, supported by TBWA\Paris, unveils a new communication campaign designed to raise public awareness and mobilize donors around vulnerable and stigmatized youth.
