Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where users can touch the screen and be transported into an augmented reality kaleidoscopic world of fruit. Viewers will travel 360° through layers of apples, berries and bananas – ingredients that can be added to smoothies…
Read MoreWhole Earth Launches AR Activation
