Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a significant milestone in the efforts to create a more sustainable advertising ecosystem. Cedara, which is on a mission to help decarbonise the media industry, will serve as the preferred sustainability partner for Assertive Yield’s clients. Publishers that leverage Cedara’s automated measurement solutions to accurately assess their overall emissions will be…
Read MoreCedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
