WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration with iHeartMedia, the leading audio media company in America, on media consumption and audio investment in the US. “The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. According to the study, consumers of every…
Read MoreNew study from WARC and iHeartMedia reveals major audio investment gap for marketers
